Using Chinese trends on social media to grow your brand influence
The digital era has changed the way brands communicate with consumers worldwide, nowhere more so than in Asia’s booming digital economy. With millions of daily engagements across a variety of platforms, social media Chinese channels are as important as traditional marketing channels for brands that want to make a genuine connection with consumers. Their unconventional format, implicit in cultural behaviour and tech advancement, creates chances which far exceed the power of traditional advertising.
