6 Common Mistakes to Avoid When Setting Up a WeChat Account

Breaking into the Chinese market offers thrilling opportunities for global businesses. WeChat is acknowledged by a number of companies as their portal to reach millions of possible clients.

However, the WeChat account creation process could be challenging for those who are new to this platform. Small errors in the process of setting up could result in account denials or issues later on.

Knowing these typical traps can assist you in building a strong profile on this influential platform.

[1] Incorrect Business Documentation

It’s a major setback when you have the wrong business documents. For instance, you are missing a valid business license, company registration papers and trademark certificates. They must be original copies with proper stamps. Missing even one document may result in rejection. Before you start, prepare all paperwork so that you will save time.

[2] Wrong Account Type Selection

Most businesses select the wrong account type. Here, WeChat has given the different account types for Service, Subscription, and Enterprise accounts. There are different features and requirements that are specific to each. The WeChat account creation in Canada process becomes complex when you pick the wrong type. Select the account carefully that is best suited to your business needs. Do research thoroughly.

[3] Incomplete Authentication Process

It leads to problems later on when you skip the verification steps. Real name verification and payment of fees on WeChat are required. Certain businesses get through this in a rushed manner. Some try to do an unofficial verification using websites. Both ways can block your account.

[4] Poor Profile Setup

Your profile is your brand. Many businesses have low-quality profile pictures and no or incomplete information. Fill out all sections of your profile. Next, use professional, clear images that meet the right size guidelines on WeChat. Be sure to add all accurate contact details and business descriptions.

[5] Ignoring Platform Guidelines

There are strict content and behavioural rules in the world of WeChat. Breaking these can lead to account suspension. Visit the platform guidelines. Ensure you follow the rules, such as how often to post, content type, and promotional activities. The reason behind the WeChat account creation in Canada guideline is to keep the platform quality good.

[6] Missing Location Settings

Your account visibility is dependent on your location settings. Many international businesses forget their target regions. This limits them in reaching potential customers. Your target market is an important place to check your location settings. Move them according to your business strategy.

To conclude

Starting a WeChat business account requires careful planning. If you’re going to build a presence on this vital platform, avoid these mistakes. The right account setup is the starting point to success on WeChat. Before starting on WeChat account creation process, take time to comprehend each requirement.

Steve Haynes is the author of this article. To know more details about Engaging Weibo Campaigns for Brands please visit our website: eastwardmedia.com

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6 Common Mistakes to Avoid When Setting Up a WeChat Account

Eastward Media

Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto.

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