What does it take to communicate with Chinese audiences online?

Tue, 13 May 2025 05:30:03 +0000

We live in an interconnected world, and the digital world has no borders. Social media has indeed shown itself to be an effective mode of communication, especially in multicultural and multilingual contexts. One domain that has been receiving a larger share of attention is that of the Chinese language on social media, roughly defined as the Chinese language in digital or online communication. This shift is changing not only how we communicate but also marketing, cultural exchange,  and online behaviour, particularly in multilingual countries such as Canada.