How Is Chinese Digital Marketing Changing Bottom Line For Businesses?

Wed, 13 Nov 2024 11:43:39 +0000

For every business, penetrating into global markets is a dream. But when it comes to the complex Chinese market in Canada, the dream soon becomes a nightmare. Why? Well, even though the Chinese market is digitally led, it uses different digital platforms than the West. Also, their culture is nuanced and complex. This results in navigating the campaigns even more carefully in order to successfully appeal to the target audience.