Marketing in the age of social media: Chinese platforms

Fri, 11 Jul 2025 09:19:50 +0000

For global brands heading east, the Chinese cyber world is both a challenge and a chance. With one billion-plus Internet users in a mobile-first nation, the Chinese digital landscape is one of a kind. At the core of this ecosystem is an ever-changing collection of platforms known as the social media Chinese in Canada channels—a space where marketing creativity is not only tolerated but demanded.