Using Chinese trends on social media to grow your brand influence

Fri, 12 Sep 2025 08:35:49 +0000

The digital era has changed the way brands communicate with consumers worldwide, nowhere more so than in Asia’s booming digital economy. With millions of daily engagements across a variety of platforms, social media Chinese channels are as important as traditional marketing channels for brands that want to make a genuine connection with consumers. Their unconventional format, implicit in cultural behaviour and tech advancement, creates chances which far exceed the power of traditional advertising.